{"id":834,"date":"2012-02-28T09:09:57","date_gmt":"2012-02-28T09:09:57","guid":{"rendered":"http:\/\/2015.netsolution.ch\/?p=834"},"modified":"2012-02-28T09:12:22","modified_gmt":"2012-02-28T09:12:22","slug":"ladensterben-auf-facebook","status":"publish","type":"post","link":"https:\/\/www.netsolution.ch\/en\/2012\/02\/ladensterben-auf-facebook\/","title":{"rendered":"Ladensterben auf Facebook"},"content":{"rendered":"<p>Laut einem <a href=\"http:\/\/www.bloomberg.com\/news\/2012-02-17\/f-commerce-trips-as-gap-to-penney-shut-facebook-stores-retail.html\" target=\"_blank\" rel=\"noopener\">Artikel auf Bloomberg<\/a> schliessen immer mehr Shops auf Facebook. Die Forrester Analystin <a href=\"http:\/\/topics.bloomberg.com\/sucharita-mulpuru\/\" target=\"_blank\" rel=\"noopener\">Sucharita Mulpuru<\/a> wird folgendermassen zitiert:<\/p>\n<blockquote><p>\u201cThere was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop. But it was like trying to sell stuff to people while they\u2019re hanging out with their friends at the bar.\u201d<\/p><\/blockquote>\n<p>Kurz gesagt: wenn Sie abends mit Freunden in einer Bar sitzen sind Sie nicht in Einkaufslaune.<\/p>\n<p><a href=\"http:\/\/www.gap.com\" target=\"_blank\" rel=\"noopener\">Gap<\/a> mit 5.6 Millionen Facebook fans hat im letzten Jahr einen Facebook Shop er\u00f6ffnet, aber bald wieder geschlossen.<\/p>\n<p>Gem\u00e4ss Gap bringen die Shops auf Facebook keinen Mehrwert &#8211; und KundInnen kaufen lieber direkt in den Shops von Gap.<\/p>\n<p>Was also bleibt ist die Ank\u00fcndigung spezieller Aktionen auf Facebook (mit News und bezahlter Werbung) &#8211; und die KundInnen dann auf den bestehenden regul\u00e4ren Shop verlinken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Laut einem Artikel auf Bloomberg schliessen immer mehr Shops auf Facebook. Die Forrester Analystin Sucharita Mulpuru wird folgendermassen zitiert: \u201cThere was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop. But it was like trying to sell stuff to people while they\u2019re hanging out &#8230; <a title=\"Ladensterben auf Facebook\" class=\"read-more\" href=\"https:\/\/www.netsolution.ch\/en\/2012\/02\/ladensterben-auf-facebook\/\" aria-label=\"Read more about Ladensterben auf Facebook\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","rank_math_focus_keyword":"","rank_math_title":"","rank_math_description":"","rank_math_robots":null,"rank_math_canonical_url":"","rank_math_primary_category":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-834","post","type-post","status-publish","format-standard","hentry","category-news"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"gform-image-choice-sm":false,"gform-image-choice-md":false,"gform-image-choice-lg":false},"uagb_author_info":{"display_name":"wpadmin","author_link":"https:\/\/www.netsolution.ch\/en\/author\/wpadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"Laut einem Artikel auf Bloomberg schliessen immer mehr Shops auf Facebook. Die Forrester Analystin Sucharita Mulpuru wird folgendermassen zitiert: \u201cThere was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop. But it was like trying to sell stuff to people while they\u2019re hanging out&hellip;","_links":{"self":[{"href":"https:\/\/www.netsolution.ch\/en\/wp-json\/wp\/v2\/posts\/834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.netsolution.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.netsolution.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.netsolution.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.netsolution.ch\/en\/wp-json\/wp\/v2\/comments?post=834"}],"version-history":[{"count":0,"href":"https:\/\/www.netsolution.ch\/en\/wp-json\/wp\/v2\/posts\/834\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.netsolution.ch\/en\/wp-json\/wp\/v2\/media?parent=834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.netsolution.ch\/en\/wp-json\/wp\/v2\/categories?post=834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.netsolution.ch\/en\/wp-json\/wp\/v2\/tags?post=834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}